Ian Mitchell Podcast: Swansea City & Wales Performance Psychologist

SWANSEA, WALES - JULY 2: Ian Mitchell, Swansea City's performance psychologist looks on during the Swansea City training session at the Landore Training Centre on July 2, 2015 in Swansea, Wales.  (Photo by Athena Pictures/Getty Images)

The following is a link to a recent podcast with believeperform.com that discusses my current role and approaches in an elite football performance environment:

Ian Mitchell Podcast: Swansea City & Wales Performance Psychologist

Ian Mitchell is currently the Performance Psychologist for Swansea City AFC and the Wales National Team. As a schoolboy he was linked with Chelsea FC and captained Wales Under 18s before signing professionally for Hereford United in the Football League. After leaving full time football he continued with his education and played semi-professionally during which he captained Wales and Great Britain University teams and represented Great Britain at the World Student Games. His education saw him gain a BA (Hons) in Sport and Human Movement Studies, an MSc in Sport and Exercise Science (Distinction) and a PhD in Sport Psychology for which he received the British Psychological Society Award for an outstanding thesis in stress and social support. He has supervised PhD students in the areas of Sport Psychology and Coaching Science, published and presented at National and International Sport Psychology and Sport and Exercise Science conferences for over a decade and served as an external examiner at Southampton, Hertfordshire and Bath Universities. Ian has reviewed regularly for journals such as, The Sport Psychologist, Journal of Sports Science and Medicine, Psychology of Sport and Exercise, Journal of Applied Sport Psychology, Journal of Sports Sciences, European Journal of Sport Science, and Journal of Sport Rehabilitation, and reviewed grants for the Economic and Social Research Council, The Leverhulme Trust, and the Higher Education Academy. Ian’s applied research has enabled him to lead investigations with FIFA, the FAW, the IRB, the WRU, and The Higher Education Academy.

For the last 12 years, Ian has delivered as a coach educator on both the UEFA Advanced and Professional Licences for the Welsh Football Trust (WFT). Areas of delivery include personal effectiveness, reflective practice, football psychology, mental toughness and resilience, communication, and leadership. He also leads on leadership development and mentoring programmes for the FAW and WFT. He is currently a UEFA qualified coach, formerly coach for the Wales National U16s (Victory Shield) squad and has previously scouted for Manchester United 1st team. His previous academic roles over a 17-year period include Director of Sport & Exercise Science and Senior Lecturer in Sport Psychology at Cardiff Metropolitan University. Ian is now full-time at Swansea City AFC and works with the coaching and technical staff for the Wales National team during the current European qualifying campaign. Ian is an Associate Fellow of the British Psychological Society and member of the Health and Care Professions Council.

Contextual intelligence: Considerations in professional football.

Understanding the context in which you operate is probably the most important aspect of ensuring successful applied work. On numerous occasions I have witnessed practitioners who demonstrate a high level of knowledge in a certain context but can often struggle to transfer this knowledge across borders. This is mainly down to a lack of understanding of the limits of knowledge they possess together with the poor application of that knowledge in different environments.

Working with a high level of contextual intelligence is vital in my role as an applied psychologist across different high performance football environments. I have been heavily influenced by Charlie Brown’s work in contextual intelligence (see Contextual Intelligence (CI: The Key to Successful Consulting: https://headinthegame.net/resources/library/contextual-intelligence-ci-the-key-to-successful-consulting/) and  interestingly, researchers have indicated that in order for interventions to be successful when working with players, they should focus on the player’s own language and also understand the player’s own perspective of preparation and performance. During presentations to academics, psychologists, and elite coaches, I often reiterate this point as I believe in addition to relationship quality, prior experience within a high performance football culture as both a player and as a coach allows me to effectively relate to people when developing and maintaining core mental aspects of performance. Similarly, understanding a manager, coach or player perspective within the environment is key when factoring interventions into daily schedules that are heavily influenced by technical, tactical and physical work. Gaining knowledge or embedding knowledge of structures, processes, attitudes and beliefs into existing frameworks undoubtedly allows better transition of ‘new’ work into the already established ways of thinking and working. Indeed, it is this intelligence that underpins successful intervention within a demanding culture of professional football. The ability to reflect on the context whilst maintaining focus on both significant language and empathy for a manager, coach or player perspective highlights key aspects of communication that will open doors to critical and meaningful dialogue and enable you to develop trust and respect from those who are often sceptical towards a new way of thinking and working.

Over a period of time whilst working in and around professional and International football I have acknowledged the importance of contextual intelligence. I have been fortunate to gain experience both as a professional player and as a coach so in addition to my theoretical knowledge this has proved to be invaluable when working closely with managers, coaches and players. In order to work effectively as an applied psychologist within professional football, there are several significant areas that need careful attention and embedded (wherever possible) within intervention processes:

  • Gain full understanding of the game model. This dictates pretty much everything in terms of what and when players will work on certain aspects in preparation for games and throughout the season. This will vary from club to club but the process should remain consistent throughout a season. The importance of understanding for example, strategy (e.g., game phases, pressing options etc.), tactical management (e.g., in and out of possession), transitions (e.g., between possession), and specificity of development will enable you to communicate at the same level as the manager, coaches and players and allow you to discuss content that is both significant and relevant to preparation and performance.
  • Work closely with support staff. As technical, tactical and physical pillars are more fully understood and embedded within processes in professional football, this will provide you with an opportunity to engage and give you some idea as to how you can gain more influence. Listen and observe how support staff work with the manager, coaches and players and utilise the language and processes that they use. Wherever possible, multi/interdisciplinary approaches to intervention can be a good way to establish yourself and help with your role when integrating with players. Firstly, it will enhance communication in order to gain confidence with certain issues and secondly, will provide an opportunity to raise awareness of the importance of psychological aspects of preparation and performance.
  • Endeavour to provide objective and relevant feedback as part of your intervention. I find that linking mental aspects to technical, tactical and physical work through data and video footage strengthens psychological aspects and helps to engage the person you are working with. For example, there are psychological aspects to all components of fitness and the behaviour you see players demonstrating both in and out of possession so utilise this as much as you can. The point is to be aware of the context that you are operating in and strengthen this from a psychological perspective. It is often difficult to talk separately about the psychological aspects of preparation and performance so aim to link this in with the language that they are used to and the reality of the situation.
  • Transition to game day – what you say and do has to relate to what the manager, coaches and players carry out on game day. A common approach is to work in an isolated manner when delivering psychological work within a football environment because that has been the way it has been carried out in the past. The more visible you are in training and on match days will undoubtedly help you to develop awareness of the culture and environment of professional football. There are many barriers to this because of the way football operates, but the more you can be integrated into the environment and processes (e.g., training, meetings, travelling etc.) then the more you will be accustomed to the reality of the manager, coaches and players and in a position to observe behaviour and intervene in the most appropriate manner. Only being available when there is a problem stifles the development of contextual intelligence and as an applied psychologist you have to been seen as an integral part of the 4 pillars of preparation and performance on a day-to-day basis.

The ability to relate to the culture and environment cannot be underestimated when you work in professional football. Contextual intelligence can be developed in numerous ways but it seems consistent throughout the relevant research that understanding the language and perspective of the environment in addition to the people within it are key for intervention purposes. For me it is important to stay focused on those aspects that are normally dismissed because they are assumed common sense. Common sense must become common practice and the more you tap into the reality of managers, coaches and players then the more likely you are to become a valued and effective applied psychologist within the current professional football environment.

Working in professional football: The importance of mentally tough behaviours.

In the high performance environment of professional football, individual performances, manager’s behaviours and collective team success when overcoming adverse game situations are frequently tagged alongside the term, ‘mental toughness’. Rightly so, the term mental toughness has been often associated with these situations although perhaps in a slightly flippant way when you actually look at and understand the research that has been carried out within the respective area. As an applied practitioner it is apparent that the core aspects of mental toughness that have been highlighted in the sport psychology research are actually key on the other side of the client-practitioner relationship. That is, for my own role when working with elite players, managers and coaches within professional football. We often talk about the resilient characteristics of top-level performers and the importance of mentally tough behaviours to cope with optimal performance and rehabilitation processes. However, as applied practitioners we need to be aware of how we develop our own toughness in order to cope within a highly demanding environment.

Within the area of mental toughness, I have been largely influenced by Daniel Gucciardi’s work in applied psychology and particularly in the way that he conceptualises it. When looking at some of the indicators that have been recently identified to reflect the core aspects of mental toughness, the following areas have been and are key in my work to remain effective across the different achievement contexts of professional football:

  1. A high level of self-belief in my ability to be successful in my role. I am often faced with different situations that challenge me or indeed provide barriers to achieve my goals. In order to overcome these and be able to consistently work at high levels of performance, I have to remain focused on my own ability when working alone or within a multi-disciplinary team.
  2. Context knowledge and intelligence is vital in the role. Through a previous playing career, coaching background and academic profession, I have gained extensive knowledge of the football and performance psychology area. As a result, I am able to identify what is needed to be successful in my current role and understand both squad and staff dynamics together with the culture of a professional and high performing environment.
  3. The context within the professional phase of football is dominated by a results-driven climate. Therefore, the mentality for continued success is important; not just for players but for support staff as well. The development of a successful mindset allows me to push things forward and step out of my comfort zone. It’s not always about thinking outside of the box, but pulling yourself and others into areas inside the box that haven’t yet been explored.
  4. Within a results-driven business, winning is not always an option so the ability to remain positive and support others when times are demanding is central to the role. I regularly reflect in order to manage thoughts and stay positive so an optimistic focus enables me to learn from all kinds of experiences.
  5. Professional football is a challenging environment with highs and lows fluctuating frequently on a week-to-week basis. It is therefore easy to lose focus on the things that you do well and come away from the knowledge and skills that help you to remain effective in your role. Accepting the challenge rather than perceiving adversity as a threat will allow you to remain buoyant in these challenging times and one of the areas that I believe has helped me demonstrate resilient behaviour within a pressured climate.
  6. Behaviour regulation is the final aspect that I believe has helped me to thrive within the professional football environment. The ability to manage my emotions in times when others may lose control has enabled me to stay focused and direct my attention towards relevant information. Both attention and emotion control will need to be developed so that emotions can be utilised productively and that a high level of focus maintained in times of difficulty.

One thing that I have learned from a research area that focuses on stress and social support is that of the importance of reciprocal relationships. Supporting managers, coaches and players is a two-way process but often neglected on the part of the applied practitioner. In order to remain effective and maintain performance levels, we should look further into the development of (mentally) tough behaviours that will allow us to break down ever-present barriers and continue support within a results-driven climate.

The psychology of injury

As a player, like many I was unfortunate to experience serious injuries, which ultimately dictated my transition out of sport into academia. My injury experience instigated my research interest into how athletes psychologically respond to injury and cope with a demanding rehabilitation journey. Since my playing days I have had the opportunity to work with many injured athletes (the majority of which have been football players) from the onset of injury to the return to competition phase. During times of consultancy it has been apparent that many injured players face a number of highly stressful demands that have the potential to significantly affect their responses to, and rehabilitation from injury. Take a minute or two to think about the many demands that an injured player will face that characterize the rehabilitation process. You will probably have thought of several that generally fall across areas such as physical, rehabilitation, emotional, cognitive, financial, social and career. These demands have the potential to play a significant role on the player’s responses to injury and impact upon their rehabilitation. Common responses of injured players include the loss of normal functioning, feelings of isolation, the inability to train, slowness of progress, rehabilitation setbacks, weight gain, a loss of confidence, and a fear of re-injury. Indeed players who I have worked with who are incapacitated due to injury have not be able to function physically as normal which has the potential to disrupt a loss of their goal-directed behavior and in turn, exacerbate feelings of frustration and depression.

Fortunately, models of psychological responses to injury that have been developed from the stress literature have influenced my applied work with injured players. The models highlight that a player’s thoughts will be influenced by three main factors that include their personality, history of demands, and coping resources. The thoughts (or appraisals) of players are key to understand how they are likely to respond particularly in relation to the perception of loss that accompanies the injury. So for example, a player who has a strong footballing identity, who trains hard every day and has done so for the last 20 years and whose lifestyle is completely dependent upon the profession, will have a high value system associated with the sport. Once that tie has been detached (temporarily or permanently through injury) then the perception of that loss together with the three (pre-injury) factors mentioned earlier, will influence the way that the player responds to the injury and its related demands. The emotional responses of an injured player can vary and are typically negative such as shock, tension, depression, anger, confusion, frustration, and anxiety. These responses are also temporally defined and will change over time so as an applied practitioner I need to understand that players will experience common (and normal) responses during the initial, middle, and late phases of rehabilitation before returning to the competitive environment and that these will vary in relation to intensity and frequency. The individual profile of the injured player is therefore important to acknowledge and largely dependent upon pre-injury factors that have the ability to change the way a player appraises the situation that they are in.

Soon after a serious injury, the many players that I have worked will often express difficulty in dealing with pain, the concerns about an accurate diagnosis and prognosis, finance, as well as negative images of the occurrence of the injury. Inevitably, players will feel down, lose self-esteem, start to rely upon others, and question their identity as a footballer. The perception of loss, either real or symbolic, will underpin how the player will behave at this early stage in the rehabilitation process. As a player progresses from this phase into a more engaged phase with physiotherapists, a number of challenges will exacerbate feelings of frustration and uncertainty. This is a difficult phase for a player, as they have to deal with their limited mobility and/or loss of full function alongside aspects such as feeling isolated and dis-engagement from the squad together with a perception of a loss of control and autonomy over the rehabilitation process. Adherence at this phase is key for a player and self-motivational aspects need to be recognized by staff particularly as potential setbacks can threaten compliance and progress. In addition to this, staff should understand the importance in the players’ belief in the efficacy of the rehabilitation programme. Finally, the return to competition phase is often seen as a complex one for both the player and support staff. Players at this stage in their rehabilitation constantly talk to me about the fear of re-injury, the decision to return to sport and whether or not they can return to their pre-injury performance level. Psychological readiness to return to full training and a game situation can often lead a player to ask themselves a number of questions and a need to restore confidence is often at the top of the list when preparing a rehabilitating player for competitive training and game transition.

Interventions that have been offered in the research literature are varied and sport psychology consultants will probably have used many that have been suggested. These vary from social support, to reflective practice, to mental skills programmes that tend to differ according to the phase of rehabilitation that the player is currently working within. However, contextual intelligence is something that I have developed as a result of my past playing experience, injury and my experience working within professional football as a coach. By that I mean, my understanding of the landscape in relation to the people and the demands of the environment. For example, there have been many situations where I have worked with clients in a performance capacity where confidentiality is upheld at all costs. However, as social support plays a key role in the way stress is suppressed (or ‘buffered’) it is important for me to not only recognize the support network of my client but also help him mobilize it to enable him to cope with the demands that he is experiencing. So, with the permission of the client I speak to managers, coaches, rehabilitating staff, players, family and agents to maximize the support that is required to deal with the demand(s) and inform intervention. On a number of occasions I have held consultations with an agent and player and worked closely alongside physiotherapists, strength and conditioning coaches and sports scientists to make sure that training is simulated to accommodate process-related and proximal goals aligned to other targets that have been set for the player. An interdisciplinary approach is mainly adopted that taps into the often apt and resourceful player’s network although facilitating relationship quality between all members involved is always a challenge.


Last season I was fortunate enough to work with Wales International and Premiere League player, Neil Taylor who in the previous season had represented Great Britain at the 2012 Olympics. After meeting him for the first time I could sense that I would be working alongside a bright and mentally tough individual who demonstrated a high level of resilience. What was refreshing was his attitude to learn about the mental side of injury and his willingness to adopt a refined approach to his game throughout the process. In addition to a mental skills approach that initially involved cognitive restructuring, I engaged in dialogue with both rehabilitation and training staff to ensure that the support that was offered and perceived to be available, matched the demands that Neil was experiencing. This approach was key to the success of his return from a serious injury and a programme that provided evidence-based practice through the integration of psychology. Neil was very open and trusting in his approach and was public when acknowledging the support that I provided. This I believe was not only courageous due to the potential consequences of this behavior, but it highlights the importance of psychological knowledge in the modern game with players accepting its importance as opposed to the stigma that has historically accompanied it in professional sport.

My applied work with injured players is based upon models of stress-response and social support that are largely underpinned by change and growth. Although there are many negative aspects of experiencing injury and its associated demands we should not overlook the opportunity for growth and development whilst experiencing injury. This is an emergent area within the psychology of injury and a colleague of mine, Dr Ross Wadey (@rosswadey) is researching stress-related growth with a focus on the factors and mechanisms that transform adversity into an opportunity for growth and development that is a worthy consideration for applied work within a rehabilitation context.

Injury is always an unfortunate experience for any player and it is apparent that a number of demands will characterize the rehabilitation process. As applied consultants and coaches, we are in a very good position to recognize those and appreciate and understand what the player is going through. A fully integrated approach is one that will add value not only to a successful return to competition but one that will embed psychological aspects into the player’s daily routine to optimize performance both in training and game situations.

Ian Mitchell

Twitter: @ianmitch9

The perception of risk in coach behaviour.

When Pep Guardiola commented that there is nothing more dangerous than not taking risks in football his sentiment of modern day behaviour seemed like a worthwhile consideration for coaches. In fact, being risky in our behaviour seems even more attractive when the likes of Alex Ferguson admits being a risk taker in his approach to winning games, Vicente del Bosque warns about the danger of complacency in play, and Jurgen Klopp adopted a high intense and high risk philosophy in game management. More recently Jurgen Klinsman urged the FA to take a risk in changing its developmental culture in order to impact upon the National team’s performances at major tournaments. So taking risks across levels is fashionable and advocated frivolously in the football domain. What isn’t so straightforward is the understanding of what it actually means for a coach or manager to take risks or recognise an opportunity to engage with risk and the consequence of that thinking or behaviour.

The way we think as coaches about risk taking is influenced by a number of factors that largely span across different perspectives that include the context in which risk taking develops, the part that emotion plays in risk taking, and the neurological aspect of risk taking behaviours. Research that has examined the influence of emotion on an individual’s decision-making process has influenced my work when developing certain behaviours of coaches. For example, evidence suggests that individuals will generally make choices based upon their feelings which implies that coaches need to be more aware of how they feel, demonstrating more emotional attention. So it is important for coaches to understand that they should view risk by how they feel about it in addition to what they think about it. When confronted by a risk situation, coaches tend to appraise it in relation to the probability that an untoward outcome will result as a consequence of the decision to change something. This is a standard viewpoint of risk although the perception of risk in my experience tends to be much more subjective when coaches assess a certain situation. In particular, the difficulty in that others (coaches, players, support staff etc.) may have different opinions on a decision due to aspirations, beliefs and motivation can only confound the efficiency of the process and indeed an intended outcome. I have worked with coaches who have been faced with decisions that are perceived as risky at the time. I listened to the concerns of the coaches where they highlighted the, ‘what ifs and the inherent thoughts of regrets if the outcome was not the desirable one for them. This is something that most coaches will be familiar with when faced with a similar situation within football and a risk-aversive culture has evolved because coaches tend to be compliant in their behaviour as clubs or organisations are not likely to encourage them to take risks. Consequently, we have leaders who do not encourage risk-taking, coaches who are afraid to take risks as a result of being institutionalised, (negative) consequences for failure and a lack of adaptability to adopt a risk-taking culture.

Working on the emotional aspect of coach behaviour isn’t that easy mainly because there has been a lack of educational awareness of what it actually is and how it can impact upon coach behaviour. In addition to the issue of education, the football domain hasn’t lent itself well to the openness of emotional issues to be explicitly discussed. I have been fortunate to introduce and develop this aspect of coach behaviour within the current coach education programmes at the Welsh Football Trust (WFT). As my role as a coach educator with the WFT I have remained focused on coaches becoming more effective more regularly by tapping into the psychology of their behaviours. For example, on the UEFA Advanced and Professional licences I educate coaches about the importance of their personal psychology and challenge them to further understand their effectiveness through enhanced self-awareness. A large part of this work looks to develop their choice of behaviours aligned to perceptions and beliefs, needs and motives, and their emotions. This mind-set has the potential to reinforce the emotional competence of the coach through self and social awareness, and both intra- and inter-relationship management. Consequently heightened levels of this intelligence will inevitably impact upon the receptiveness of a coach and allow them to influence the outcome of interactions that occur frequently in the football environment.

Ian Mitchell Pro Licence

What is key here is that coaches have previously experienced education systems both in and outside of football that have not encouraged risk and probably to some extent, stifled the creative side of coach thinking and behaviour. I have been largely influenced in my thinking on this area by the educationalist, Ken Robinson who writes and talks about the development of creativity and innovation. Fortunately, coach education has become much more dynamic and provides a curriculum that is more aligned to the football landscape that allows the coach to consider risk and understand the key factors that may influence it. The awareness of both emotional and social intelligence underpins my applied work with coaches specifically when developing innovative and challenging behaviours such as risk. This seems even more important as research has highlighted that people can be misled during experiential thinking when emotion is heightened so competence in coach thinking and behaviour is fundamental when considering risky decisions. In an applied context I challenge coaches to explore alternatives, share their opinions and encourage opposite viewpoints that can lead to innovation and the development of a risk-taking culture. Accepting poor performance when it does occur provides opportunity to learn and coaches through sharing both good and poor performances will see the benefits of modelling risk-taking that may be apparent in other coaches’ behaviour. Educating coaches is vital in understanding risk together with acknowledging the opportunity to demonstrate risk behaviour. Aligned to education is the reward of taking risks for the coach. If one was to look at the behaviourist approach to learning then if we want to encourage risky behaviour in our coaches then we should reward it. Positive reinforcement over time develops a conditioned response such as risk-taking and a culture will evolve that will allow us to be less fearful in the consequences of our coach behaviour and inspire us to become more creative in our decision making capabilities.

Ian Mitchell

Twitter: @ianmitch9

The role of psychology in sport and advances in sports science and management.

The following is an interview that I did for Football Focus Magazine in 2012 and it provides a basic overview of the discipline of Sport Psychology and its link to performance and football.

The article can be accessed through the following link: http://www.footballfocus.biz/FootballMags/Football_Focus_Issue_29/#/28.

We knew sports performance is determined by a combination of factors including technical skill, tactical insight and a positive state of mind. In this feature we delve deeper into the subject with a couple of the UK’s finest experts in the field… Ian Mitchell, PhD., C.Psychol. a Senior Lecturer in Sport Psychology at Cardiff Metropolitan University.

Q Can you let me know more about the role of Psychology in Sport and how it affects performance?

Basically, sport psychology is the scientific study of the athlete’s mind and behavior. It involves the application of psychological theories and methods to prepare for competition to improve sport performance and psychological well-being. A sport psychologist tends to work with both individual athletes and or coaches and those performing within a team and can vary across levels from amateur to elite and different age groups. Sport psychology is a broad discipline and allows you to understand both coaches and athletes from a performance and exercise-related perspective. Typically, sport psychology has the potential to allow you to learn and understand the athletes/coaches that you are working with in relation to specific personalities, motivational aspects, the nature of different situations they may experience, confidence issues, concentration and focus, burnout, controlling aggression, coping with injury etc. In addition to these psychosocial aspects, sport psychology focuses on the motor control aspects of performance and will allow you to understand areas such as feedback, skill, and learning. Finally, sport psychology has an exercise element to it and can look at areas such as exercise behavior, physical activity promotion, and emotion and affect in exercise. These are obviously only highlighting some aspects of sport psychology but you can see it is a vast area that will allow someone to gain a broad understanding of psychological concepts across performance, learning, and exercise settings.

The question about how psychology affects performance is quite a difficult one as there are so many variables involved in a sporting performance. From my own experiences within football, players can present issues such as negative thoughts about a particular match or training session, behave differently when playing across different situations, physically react to certain things such as a bad challenge, referee decision, comment by another player or even be inconsistent with their mood at different times of the day or week. These all have the potential to impact upon performance and can be interconnected. When I have worked with players (or coaches) that talk to me about these issues I try and get them to firstly recognize what it is they are experiencing, evaluate, and then respond to their thoughts with a view of changing their behavior. This is a classic cognitive behavioural approach that has been shown to be useful for players and coaches to manage (and monitor) psychological aspects such as anxiety and loss of confidence. I guess the overriding principle of the role of sport psychology is to firstly identify those issues that may be impacting upon performance, get the player or coach to recognize them, and together with the specific needs of the individual, discuss a way forward that can allow them to control and manage them. Consequently, this can allow the player or coach to focus on the performance-related task rather than anything that may be irrelevant or indeed, could have the potential to influence optimal performance.

Q What are some of the best methods to enhance performance through psychology?

There are a number of evidence-based strategies that are prominent in the sport psychology literature that have been proven to enhance performance. Typically, these tend to focus on issues that surround motivation, confidence, and anxiety of players and coaches. Mental skills training tend to be prominent within professional football and can involve strategies such as goal-setting, relaxation, imagery and mental rehearsal, and self-talk. For example, if a player or coach has some difficulties maintaining motivation, there may be a need to (re) focus attention, increase his/her effort and intensity in what they are doing, and/or encourage persistence in the face of certain difficulty. Goal setting could then be an ideal way to help this kind of player/coach by discussing outcome, performance, or process related goals that highlight both the long- and short-term process and defines the proximal nature of each in relation to what is trying to be achieved. A potential caveat to this is when goals are not properly considered they can then become dysfunctional and promote anxiety in the individual so care should be taken in order to facilitate the process with the player or coach. More advanced strategies can be utilized in order to address issues such as self-confidence, stress, and concentration. Again, an example of a player or coach who is low in self-confidence may have issues in their ability to perform at (previous) high levels. Within an injury context, players may have confidence issues when returning to competitive games, particularly if they were injured in a tackle situation. This becomes more of a situation-specific confidence and a fear of re-injury for the player. Typically, with his kind of player we would try and enhance his/her competence to achieve in a similar tackle situation when they play again and tap into areas such as past (successful) performance and tackle situations. This can be enhanced by video images of the player or just getting them to talk through the process of a successful tackle. Alongside this we would simulate the training environment and break down the tackle situation into small processes to focus upon the technique of the tackle rather than the outcome. Medical staff can be brought in to talk to the player with regards to the actual strength of the injured area and we highlight the need to be verbally persuasive (in a positive manner) through coach feedback as well as his/her self-talk strategies. This is a typical theoretically based strategy that has been used consistently with confidence restoration issues in injured players and one that requires an inter-disciplinary approach within the rehabilitation context (i.e., communication between the different areas of support to the player). In addition to these a number of areas such as mental toughness and resiliency have received attention more recently due to the organizational aspects of the sport together with its ever-changing nature and associated financial benefits.

Q What are some of the biggest challenges that face the subject in the future and what are some of your hopes for its use in the game in the future?

I think one of the biggest challenges that the discipline faces at the moment is the actual process of becoming a chartered sport psychologist. Financially, this can be an expensive process and can take an individual a number of years to become eligible to work with individuals. In addition to this, gaining specific experience can also be problematic, particularly due to the confidential and sensitive nature of working with certain clients. Having said that, there are a number of very good undergraduate and postgraduate programmes that will allow the student to gain a good level of knowledge and experience in sport psychology. Our postgraduate programmes here at the Cardiff School of Sport provide students with the opportunity to extend theoretical and applied knowledge within a student-centered environment. In addition, a specific programme here forms stage 1 training of British Psychological Society (BPS) Chartered status and will enable students to progress onto stage 2 training. Our other sport psychology programme allow students to pursue the British Association of Sport and Exercise Sciences (BASES) route of Supervised Experience and accreditation or through a conversion course to BPS Chartership. With this in mind, I think that sport psychology does have a bright future and definitely developing in the right direction. Players and coaches are becoming more educated and understand the psychological nature of performance and the sport is starting to accept the discipline for what it is. Years ago there was a certain stigma attached to the role of sport psychologists and individuals would shy away from that specific kind of support. It goes without saying now that the health and well-being of individuals in football is more popular than ever, particularly as players and coaches are significant role models within every community. Sport psychology is not something to be afraid of, and should not only be brought to attention when there is a problem. Sport psychology should be integrated into the routine of every coach and player, alongside the other important disciplines such as physiology, biomechanics, and strength and conditioning particularly if they are serious about optimizing preparation and performance levels.